This article is about how children and adults are starting to want the same types of gifts. For example, young kids are starting to want gizmos like cell phones capable of anything, ipods, video games, etc., and adults are starting to want these same things. The top three gift categories for this year are clothing and accessories, toys and games, and electronics. One family's seven-year old son is wanting a second generation iPad, which does not even come out until 2011, but he believes Santa can bring it. They are trying to decide if they want to show convince him to request something else, or have Santa leave an "IOU." Kids are quickly catching up to their tech-savvy parents. The average family will spend $716 on presents this holiday season, and families who earn >$100,000 will spend an average of $1,384 this season on gifts.
It does not surprise me how kids are becoming to tech-savvy. Parents and older generations did not grow up with these things: they're not used to needing them. This lifestyle is all kids know. I remember growing up, watching VHS videos. Times have changed so much even since then. VHS is a thing of the distant past and DVDs are the thing of now. I've heard younger kids saying, "What were those things called? VHS?" It's amazing how quickly our technology is evolving. Kids keep wanting more things because companies keep making more things. For example, how often do you hear commercials for "the new iPod?" I personally think our society should shift its focus more on heart-felt gifts, not technology. No one really NEEDS the second generation iPod.
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